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Hi – This is Lee Pemberton back to share some additional thoughts with you about “TRUST”.

I call today’s thoughts . . .
TRUST AND YOU!

If you hope to prosper . . .

You Must Focus on Building Consumer Trust in Your Carpet Cleaning Business! (and it won’t happen on its own

Customer confidence (trust) is extremely important to the success of every 1-10 employee small business. But none more so than in your Carpet Cleaning Service business.

In your Carpet Cleaning business, your customer rules and his or her satisfaction with your service will determine whether you receive repeat business and a referral or complaints and bad word-of-mouth comments.

TRUST — A Brief Definition

Trust is a combination of the value that others see in you, and their willingness to communicate and accept you and your services to help them get what they want. It’s people asking and taking your guidance as a trusted expert.

(The Collins English Dictionary defines trust as the worth or reliability of a person or thing)

I strongly recommend that you follow the link shown here and watch the video.

Link to short video by Jeffry Gitomer:
http://www.amazon.com/gp/mpd/permalink/m2WTDY715TFDS8

So, How Do You Win, Develop or Build Trust?

First, let me assure you that “trust” isn’t the product of any secret formula. It’s not something you can just sit and wait for it to happen to you.

Winning, building, and maintaining a high level of trust involves some serious thinking on your part!

It also requires reading, developing a clear focus on becoming an expert in your business specialty, it requires studying, it requires developing the right attitude, and then hanging in there when times are tough.

But you can and you must do it and when you do, it will lead you to more than money. It’s not just success, it’s fulfillment – for you and the people who trust you.

So, again, how do you win trust?
You win it by behaving in a trustworthy and reliable way in everything you do.

To win trust you have to be trustworthy. Trustworthiness is based on both your character and your competence. Building trust is all about being real and also being human.

One of the most important character traits required to create trustworthiness is integrity (i.e. your behavior has to be consistent with your values).

Building Trust in Your Carpet Cleaning Business

First of all, you should be aware that small businesses like ours have a competitive advantage over big businesses in at least this very important major area: the area of “trust”.

According to a recent 2010 Gallup Poll, 95 percent of consumers interviewed have “a positive or (trusting) image of small businesses like yours.

No other group received this large a vote of confidence. Big business on the other hand only received a 49 percent rating.

But,

it is critical to your Carpet Cleaning Business that you:

GET YOUR BUSINESS HOUSE IN ORDER

Like it or not . . .

THE PHYSICAL APPEARANCE OF YOUR BUSINESS Builds “Trust”!

Four Key Focus Areas Regarding Business Appearance

#1 – Must conform to or exceed the norms of a good quality cleaning service

#2 – Everything should be (and look) clean.

#3 – All smells (odors) should be at minimum acceptable, and preferably pleasant.

#4 – Everything should at all times appear uncluttered and professionally organized.

I must tell you that I believe this element of trust is the most difficult to master because it combines so many other vital elements. Give trust. You become trustworthy by giving trust.

I plan to address some more of these elements in next weeks blog entry.

For additional information on “Educational Marketing”, visit
http://www.ecleanadvisor.com/public/department15.cfm
For information on specialty cleaning challenges, visit
http://www.pembertons.com/jimscleanchat/
For information regarding our FREE Educational Fridays, visit
http://www.ecleanadvisor.com/public/department44.cfm

Call us at: 800-342-2297 or 412-751-3700

In the midst of the 2008 – 2009 financial madness, the American pillar of capitalism crumbled: Trust totally disappeared from our economic system.

The “credit crisis” turned into an “econolypse” because at the very heart of the crumbling of capitalism was the fact that “a credit crisis is a problem with basic trust”. And trust, not just credit, is what powers everything from business loans to elections to everyday consumer decisions.

The bottom line is: Trust is Marketing 101.

Since the 2008 – 2009 financial collapse, we now have a well founded, deep-seated distrust of our “economic system that will not soon diminish!”  -  and  -  that goes from the White House to local car dealerships. Only local businesses are still trusted because of reliable, pre-existing relationships! That means you won’t find a better time to strengthen your trust base!

Our society has now shifted from a period when trust was naively taken for granted to one in which trust rightfully must be earned.

What does this new era of trust look like? It is definitely relationship-based, person-to-person and mostly unrelated to big-brand institutions that sail by on a name that can be bought and sold. Only trusted product brands remain unscathed!

1-10 employee businesses, those who work hard, make payroll and don’t expect a bailout, will lead the way in establishing and strengthening this new era of “earned trust”.

Local business people, who are in touch with their customers, and who can be reached by phone easily; and who will do anything they can to properly service their customers, are the ones who will come out of this crisis not just intact but successful.

This era of personalized service, local brands and hands-on results will grow, and companies who are developing one-on-one relationships will thrive.

Service businesses that today establish good old-fashioned local trust by way of responsibility, hard work and commitment can look forward to a great future!

The most powerful marketing tactics available are those which are used in your “Educational Marketing”