LeePemberton.com

How have you resolved to market and grow your business in this unique economic environment? Many companies in our industry are talking about developing “Marketing Plans”, but they really don’t know where to start.

I seriously suggest that you plan to attend the “Totally Booked University” program here  Friday, February 25^th .  Jeff  Cross, senior editor of Cleanfax magazine and one of the best known marketing pros in our industry will be here to help you determine the strategies to avoid and embrace, without spending more time or money than you can afford.  His “Totally Booked University” marketing workshop is hands down, in my opinion, the most no nonsense, realistic and useful program in our industry today!

Some companies spend years trying to get a substantial number of clients. At Totally Booked UNIVERSITY, Jeff will share with you a unique method that carpet cleaning (and other cleaning industry companies) are using to land a huge amount of clients (in some cases, dozens, and in others, several hundred) in just one day.

How?  This technique: Group buying programs!

Make 2011 the year you learn to market consistently, while spending very little in money, people and time.  After all in marketing, it’s not what you spend, but how you spend it.  I suggest that you resolve now to make 2011 your best year ever, with some assistance from Pembertons recommended resources.  You’ll be very glad you did.

I want you to think about something.

Q: Is it better to have a bunch of small things working, or a big project that never gets done?

A: A bunch of small things working, right?

Ok… now if that’s true (and it is), then:

Q: Is it better to consistently market your business using simple, proven techniques you CAN handle and get results with, or should you constantly go after the more difficult things to do that you don’t have the time, expertise or money to handle?

A: Obvious isn’t it? Do the small, simple things CONSISTENTLY and you’ll get better results than you will with a big plan that you never get done for any number of reasons!

I’d rather see you do a couple of simple things at first and handle them correctly and effectively than have some big direct mail expense for your marketing and you don’t even know how you can pay for it.

Do NOT fall prey to the notion that complicated & expensive is better. What’s better is consistent, simple, effective action … especially when it comes to your marketing efforts!

Have a great weekend

As I continue my research into efficient, effective and affordable ways for cash strapped professional cleaners to keep existing customers in these difficult times, a glaring fact is emerging.

The Fact Is Quite Simply This:
A large number of our “Mom & Pop” or “Micro” carpet cleaning businesses are not using the internet at all, and many, many more are using it very ineffectively!

Sadly, I have to tell you that you will not be able to grow your “Mom & Pop” or “Micro” business in this 21st century environment without learning how to use the internet to your advantage. And, “no growth” simply leads to slow & miserable business failure!

So, What Should You Do?
First, recognize and accept the fact that you must change. Change is going to require education for you & your staff. Good education requires communication and the internet is an incredible educational and communication system! It is absolutely the best place to start.

Once you accept this fact, you will realize that your prospects and customers need exactly the same thing, and you will be able to share with them as you learn and change!

Start Your Change Today!
It all starts with good internet access. That’s not an option, that is an absolute necessity.

Next, you need your business website. That also is not an option. You will then have the ability to learn, communicate and educate yourself and your staff as well as your prospects & customers.

Do It Now!

Lee Pemberton

PS – I will keep adding affordable and reliable resources to www.customerkeeper.com for your use when you need help.