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Use Effective On & Offline Combinations To Market Your Services.

Digital marketing (email and your web site) can be an effective way to market your business but in order to get the most out of your marketing dollars you must also include postcards (or direct mail) and even your telephone to achieve truly satisfying results!

For complete article, please visit…
http://www.ecleanadvisor.com/public/784.cfm

“Marketing is not about how much you spend, it’s about how you spend it!”

How are you and your business doing, as we move full bore into spring, 2012?
Can’t see your way clear to spend on marketing during this current economic slog?

A frugal, budget conscious behavior is totally understandable, but you have more options than just spending a lot of your marketing budget on printing, postage and other costly mainline promotions!

KEY MANTRA FOR TODAY:
Marketing is not about how much you spend, it’s about how you spend it!

Here is a chart that gives you some options. The left column focuses on marketing tactics that you can use which require more of your time, but far less money.

Click Image to Enlarge

If this is your busy season, start your day early and schedule a business breakfast before your regular production day starts with a commercial or institutional contact. If your business (and cash flow) is slower, you might want to do a simple coffee & danish. One or two breakfasts and / or several coffee & danish contacts a month will probably run no more than $100.00 per month, and look what you’ll accomplish! Four or five one-on-one sit-downs, away from their work environments will do a lot to create and maintain relationships. Where can you purchase advertising for that amount?

There really are dozens of categories of people you touch as you move through your personal and business life every week. How many of these people know who you are or what you do? How much business are you missing by ignoring the opportunity to just share your message?

Marketing really isn’t about expensive advertising or glitzy direct mail campaigns. It’s about belly-to-belly, face-to-face and voice-to-voice communication, while you build confidence, comfort levels and trust with people who are either prospects or centers of influence.

Don’t know what to talk about? I guarantee you that reading the CleanTip each week will give you more new subjects of interest for discussion over a breakfast or coffee & danish than you will ever need!

And this is a great time of year to do just that. Pick up the phone and invite somebody now!

Here is a marketing idea that capitalizes on the “Groupon” concept and success. It might even be called a referral program on steroids

A number of cleaners have used Groupon with varied success. New opportunities are quickly becoming available and deserve your careful consideration. One that is I find very interesting is a simple but potentially very effective way of promoting your business. It is called Daily Referral, and I recommend that you look it over.

Here’s why I think Daily Referral might work for your business:

The best part is: It costs you nothing, even for the website and location on their site.

For complete article, please visit…
http://www.ecleanadvisor.com/public/863.cfm

Research has established that consumers now increasingly research online for information about purchases they are interested in.

—– But, their purchases are most often made —– Offline!!

…the facts conclusively show that 82% of local searches make purchases!

For complete article, please visit…
http://www.ecleanadvisor.com/public/824.cfm

I just reviewed the book “Meaningful Marketing” for a second time, and I really like the way the authors Doug Hall and Jeffrey Stamp, lay out the differences between what they refer to as ‘meaningful marketing’ as compared to what they see as mindless marketing.

They refer to “Meaningful Marketing” as an analytical and methodical approach by each of us to getting the most from our marketing efforts while we minimize costs, effort and waste with the measurable goal of maximizing sales, efficiency and long-term repeatable effectiveness. Now that’s a mouthful, but it hits home!

On the other hand, “Mindless Marketing” is clearly identified as activities that we take such as dropping prices when agitated by a customer or competitor, or spending countless dollars on the same old promotions that never work, while hoping that customers just might respond differently to our same old, tired and repetitious offers!.

I am sharing a few good tips I compiled from my review:

Watch out for these signs of “Mindless Marketing”, some good questions to ask yourself . . .

Are you are still doing things that haven’t worked for the last ten years or so?

Are you using marketing gimmicks or tricks to capture business?

Are you spinning your wheels by trying faddish or trendy stuff that is not part of an overall strategic plan? As an example, have you succumbed to using the latest social media sites or
other internet marketing tools without any understanding of how/why/what to expect them
to do for you?

Is your marketing still focused on the transaction and not on building the relationship?

I like these guys. They are as down to earth as it gets. And, at the end of the day, there’s no sense in marketing just for the sake of marketing. That’s just common sense really.

You can buy it from Amazon http://tinyurl.com/clntipAM for under $20 bucks.

I am reading a report just released and I consider it a “must read” for every CleanTip subscriber!

This is without a doubt the most important information regarding using the Internet as part of your marketing program that is available in our industry.. . . . and it is FREE!

Download & print this out – all 26 pages. Save the pdf because you will need the links in it for future reference.

The report is called “Internet Marketing Blueprint For Cleaners”

DOWNLOAD: Internet Marketing Blueprint For Cleaners
http://advertisingblogg.com/