I just reviewed the book “Meaningful Marketing” for a second time, and I really like the way the authors Doug Hall and Jeffrey Stamp, lay out the differences between what they refer to as ‘meaningful marketing’ as compared to what they see as mindless marketing.
They refer to “Meaningful Marketing” as an analytical and methodical approach by each of us to getting the most from our marketing efforts while we minimize costs, effort and waste with the measurable goal of maximizing sales, efficiency and long-term repeatable effectiveness. Now that’s a mouthful, but it hits home!
On the other hand, “Mindless Marketing” is clearly identified as activities that we take such as dropping prices when agitated by a customer or competitor, or spending countless dollars on the same old promotions that never work, while hoping that customers just might respond differently to our same old, tired and repetitious offers!.
I am sharing a few good tips I compiled from my review:
Watch out for these signs of “Mindless Marketing”, some good questions to ask yourself . . .
Are you are still doing things that haven’t worked for the last ten years or so?
Are you using marketing gimmicks or tricks to capture business?
Are you spinning your wheels by trying faddish or trendy stuff that is not part of an overall strategic plan? As an example, have you succumbed to using the latest social media sites or
other internet marketing tools without any understanding of how/why/what to expect them
to do for you?
Is your marketing still focused on the transaction and not on building the relationship?
I like these guys. They are as down to earth as it gets. And, at the end of the day, there’s no sense in marketing just for the sake of marketing. That’s just common sense really.
You can buy it from Amazon http://tinyurl.com/clntipAM for under $20 bucks.