Feb 3

 

In 2012, we appear to be undergoing a shift from a business-to-consumer marketplace to a consumer-to-business and consumer-to-consumer marketplace—where buying and selling of products and services is increasingly driven by consumers themselves. To me it is like an out of control – unstructured “Word of Mouth” marketplace on steroids! The so called “Arab Spring” and “Occupy Wall Street” are examples that I see of this type of conduct.

Good or not so good, this is happening because of the incredible ability today of consumers to communicate immediately with each other in massive volume.

All of this is having an effect on your business and your marketplace.

We, as service deliverers, are facing serious, but as of yet, unknown changes! read more

Jim Pemberton’s CleanChat Blog article today reveals his observations regarding the sale of carpet & fabric protection services.

Here is what I see superficially as other major contributors:

* Add-ons are no longer a “slam dunk” aftersale profit builder!
– Consumers now demand good reasons to make these additional investments.

* “Poor” or “Perceived Poor” results in the past are coming home to roost!
– Caused by combinations of inadequate cleaning, preparation, overpromising & underdelivery.

Check out Jims blog:
http://www.jimscleanchat.com/protector-sales-declining/

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Dec 29

The big business story right after Xmas was retail giant SEARS / KMART & their announcement that they will be closing up to 120 stores in the upcoming year. Despite the 2% increase in holiday shopping this year, this 100+ year old company struggled.

This years retail results show Macy’s store sales rise while Sears, Kohls and Penneys stagnate or fall.

Why? Perhaps it is the result of what some refer to as a “Secret Weapon” used by Macy’s:

Macy’s same-store sales have been growing each month since early 2010, following the nationwide launch of the “My Macy’s” local customization program.

Analysts say “My Macy’s” is the No. 1 reason for the company’s impressive turnaround, stemming a long string of quarterly sales and profit declines. “My Macy’s” launched nationwide in May 2009, in the troubled aftermath of Macy’s merger with the May department store chain

Looking at Macy’s (M) crowds this holiday season, you wouldn’t know that major department stores have been creeping toward death’s door for 30 years.

Department stores’ share of the retail market fell from over 7% thirty years ago to a low of 2.4% in 2009, says Craig Johnson, president of consulting firm Customer Growth Partners. But last year department stores’ share rose for the first time in 30 years, Johnson says.

CGP estimates its share will rise again this year, to 2.6%. The reason? In a word, says Johnson: Macy’s.
“Macy’s has been increasing its share of the department store sector primarily at Sears (SHLD) and J.C. Penney’s (JCP) expense,” he said.

So what can we learn from all of this? I would like to share some well stated thoughts from a bright young blogger who posted the following article, headlined . . .

Fears for Sears: Lessons from a Dying Brand,
and his first point is really noteworthy to those of us self-employed small business persons . . .

Lesson #1 Don’t Forget to Take Care of the Goose
(check out all three lessons)

Read the whole story at this link:
http://tinyurl.com/tip1230sears

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Nov 11

Ready for a frigid winter? Here’s how to beat the cold.
Author: Scott Warrington

Here is a link to an excellent, thought stimulating article from the November Cleanfax. The author, Scott Warrington has over 40 years of experience behind him, and his advice shows it! He details (1) – The human effect, (2) – Equipment challenges (including TMT & portable), chemical concerns, and last but far from least — your customer concerns.

Read more…
http://tinyurl.com/tip111111

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Nov 4

Here’s something that I received Thursday Nov 3rd that is important enough to send out to everyone of you …

NATIONWIDE TEST OF THE EMERGENCY ALERT SYSTEM Nov 9th:
The U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Federal Communications Commission (FCC) will conduct the first nationwide test of the Emergency Alert System (EAS). The national test will occur on Wednesday, November 9 at 2 p.m., EST, and may last up to three and a half minutes. The EAS is a national alert and warning system established to enable the President of the United States to address the American public during emergencies.

This is a first test of a nationwide Emergency Alert on all media. The alert will last as long as 3 ½ minutes. This EAS test will be broadcast on radio and television stations, cable television, satellite radio and television services and on wire line providers in all states and U.S. territories.

Individuals who are not aware of the test may perceive it as an actual emergency message, so it is important to make the public aware of the test well ahead of the testing period.

REFERENCES:
To learn more about the national EAS test, visit FEMA at:
http://www.fema.gov/emergency/ipaws/eas_info.shtm
or the FCC at:
http://www.fcc.gov/encyclopedia/emergency-alert-system-nationwide-test

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Oct 28

My cellphone always looks disgusting, but this article really gave me a different perspective on cellphones and sanitation! Check it out!
- Lee

Nasty Bugs Lurking on Your Cell Phone
By Tim Locke
WebMD Health News

Study: E. coli Found on Cell Phones the Result of Poor Hand Washing
Oct. 14, 2011 — The next time you reach for your cell phone, consider this: A new study found that 92% of cell phones in the U.K. have bacteria on them – including E. coli — because people aren’t washing their hands after going to the bathroom.

Read more:
http://tinyurl.com/tip1028



I love this article! When it comes to disinfection, there is so much mis-information put out as fact that it is really disgusting!
- Lee

The Fantasy Of Disinfection
according to Dr. Steven Spivak,…chairman of the Cleaning Industry Research Institute International’s (CIRI) Science Advisory Council, efficacy in principle is rarely reached when disinfecting is practiced.

“Because of … the time demands of cleaning services, some in the industry have dubbed the practice of attempting to remove harmful pathogens from surfaces “the fantasy of disinfection.”

Read more:
http://tinyurl.com/tip1029

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Oct 21

As another year passes for me, I become more and more amazed at the questions I get regarding my age. After thinking about it , I realized there is a massive misunderstanding regarding “age” as far as we humans are concerned. I am aware of many persons who have become “old” after living only three or four decades!

Here is a poem written many years ago that reflects my feeling about our human aging process:

Samuel Ullman was a businessman and a poet with attitudes that mirror mine. He goes to on to reflect his feelings about youth . . .

“Youth is not a time of life – it is a state of mind.” And then gives this definition . . .

“It is a temper of the will; a quality of the imagination; a vigor of the emotions; it is a freshness of the deep springs of life. Youth means a temperamental predominance of courage over timidity, of the appetite for adventure over a life of ease …”

Finally, he says (and I love this statement) . . .

“Nobody grows old by merely living a number of years; people grow old by deserting their ideals.”

– Samuel Ullman 1840-1924, Businessman, Poet

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Sep 10

Pay attention as Washington scrambles to find ways to pay for President Obama’s desperate “Jobs Plan”.
Following the classic pattern of our Socialist leaning government, Obama plans to again spend money to pay Americans for not working!

While you & I cannot find workers willing or even interested in working, the give-away program continues!
But, beware as the need for money tightens more and more – The Feds are quietly becoming much more aggressive as they enforce the “independent contractor” rules. Little businesses like us are easy marks for enforcement. I want you to read this article carefully:

Independent Contractors Who Aren’t
from the National Clothline
author Frank Kollman
Click here for more – http://www.ecleanadvisor.com/public/860.cfm

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Aug 26

the only way to do great work is to love what you do.
. . . Steve Jobs

Don’t miss this 15 minute video of Steve Jobs giving an absolutely incredible commencement address, or download the print copy. It is too powerful to even paraphrase – just watch it or print it out & read it.

Jobs just stepped down as Apple CEO, and overnight Apples stock value dropped 7%, or in the neighborhood of 15 Billion dollars! (bounced back in two days!) What an reputation – often referred to as “Modern Day Edison”!

Video version
Steve Jobs’ 2005 Stanford Commencement Address
http://www.youtube.com/watch?v=UF8uR6Z6KLc

Text version from Stanford for print
http://news.stanford.edu/news/2005/june15/jobs-061505.html

comments from Lee Pemberton

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Apr 22

On this special weekend where families still come together,
and share precious memories of loved ones, I decided to
take a break from Sales & Marketing tips and share some
thoughts of days long gone, when days were much different
for me than they are today . . . .

(You have to be a certain age to really appreciate this)

THE BASIC RULES FOR CLOTHESLINES:

(If you don’t know what clotheslines are, better skip this.)

  1. You had to wash the clothes line before hanging any
    clothes–walk the entire lengths of each line with a damp
    cloth around the lines, or take it down in a big ball to be
    rehung next week!
  2. You had to hang the clothes in a certain order, and always
    hang “whites” with “whites,” and hang them first.
  3. You never hung a shirt by the shoulders, always by the
    tail! What would the neighbors think?
  4. Wash day on a Monday! . .. . Never hang clothes on the
    Weekend, or Sunday, for Heaven’s sake!
  5. Hang the sheets and towels on the outside lines so you
    could hide your “unmentionables” in the middle
    (perverts & busybodies, y’know!).
  6. It didn’t matter if it was sub zero weather….
    clothes would “freeze-dry.”
  7. Always gather the clothes pins when taking down dry
    clothes! Pins left on the lines were “tacky!”
  8. If you were efficient, you would line the clothes up so
    that each item did not need two clothes pins, but shared
    one of the clothes pins with the next washed item.
  9. Clothes off of the line before dinner time, neatly folded
    in the clothes basket, and ready to be ironed.
  10. IRONED? Well, that’s a whole other subject!

A CLOTHESLINE POEM

A clothesline was a news forecast
To neighbors passing by,
There were no secrets you could keep
When clothes were hung to dry.

It also was a friendly link
For neighbors always knew,
If company had stopped on by
To spend a night or two.

For then you’d see the “fancy sheets”
And towels upon the line;
You’d see the “company table cloths”
With intricate designs.

The line announced a baby’s birth
From folks who lived inside -
As brand new infant clothes were hung,
So carefully with pride!

And the ages of the children could
So readily be known
By watching how the sizes changed,
You’d know how much they’d grown!

It also told when illness struck,
As extra sheets were hung;
Then nightclothes, and a bathrobe, too,
Haphazardly were strung.

It also said, “Gone on vacation now”
When lines hung limp and bare.
It told, “We’re back!” when full lines sagged, with not an
inch to spare!

New folks in town were scorned upon
If wash was dingy and gray,
As neighbors carefully raised their brows,
And looked the other way.

But clotheslines now are of the past,
For dryers make work much less.
Now what goes on inside a home
Is anybody’s guess!

I really miss that way of life. It was a friendly time.

When neighbors knew each other best by what hung on the line.

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Mar 25

I just reviewed the book “Meaningful Marketing” for a second time, and I really like the way the authors Doug Hall and Jeffrey Stamp, lay out the differences between what they refer to as ‘meaningful marketing’ as compared to what they see as mindless marketing.

They refer to “Meaningful Marketing” as an analytical and methodical approach by each of us to getting the most from our marketing efforts while we minimize costs, effort and waste with the measurable goal of maximizing sales, efficiency and long-term repeatable effectiveness. Now that’s a mouthful, but it hits home!

On the other hand, “Mindless Marketing” is clearly identified as activities that we take such as dropping prices when agitated by a customer or competitor, or spending countless dollars on the same old promotions that never work, while hoping that customers just might respond differently to our same old, tired and repetitious offers!.

I am sharing a few good tips I compiled from my review:

Watch out for these signs of “Mindless Marketing”, some good questions to ask yourself . . .

Are you are still doing things that haven’t worked for the last ten years or so?

Are you using marketing gimmicks or tricks to capture business?

Are you spinning your wheels by trying faddish or trendy stuff that is not part of an overall strategic plan? As an example, have you succumbed to using the latest social media sites or
other internet marketing tools without any understanding of how/why/what to expect them
to do for you?

Is your marketing still focused on the transaction and not on building the relationship?

I like these guys. They are as down to earth as it gets. And, at the end of the day, there’s no sense in marketing just for the sake of marketing. That’s just common sense really.

You can buy it from Amazon http://tinyurl.com/clntipAM for under $20 bucks.

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