In the midst of the 2008 – 2009 financial madness, the American pillar of capitalism crumbled: Trust totally disappeared from our economic system.
The “credit crisis” turned into an “econolypse” because at the very heart of the crumbling of capitalism was the fact that “a credit crisis is a problem with basic trust”. And trust, not just credit, is what powers everything from business loans to elections to everyday consumer decisions.
The bottom line is: Trust is Marketing 101.
Since the 2008 – 2009 financial collapse, we now have a well founded, deep-seated distrust of our “economic system that will not soon diminish!” - and - that goes from the White House to local car dealerships. Only local businesses are still trusted because of reliable, pre-existing relationships! That means you won’t find a better time to strengthen your trust base!
Our society has now shifted from a period when trust was naively taken for granted to one in which trust rightfully must be earned.
What does this new era of trust look like? It is definitely relationship-based, person-to-person and mostly unrelated to big-brand institutions that sail by on a name that can be bought and sold. Only trusted product brands remain unscathed!
1-10 employee businesses, those who work hard, make payroll and don’t expect a bailout, will lead the way in establishing and strengthening this new era of “earned trust”.
Local business people, who are in touch with their customers, and who can be reached by phone easily; and who will do anything they can to properly service their customers, are the ones who will come out of this crisis not just intact but successful.
This era of personalized service, local brands and hands-on results will grow, and companies who are developing one-on-one relationships will thrive.
Service businesses that today establish good old-fashioned local trust by way of responsibility, hard work and commitment can look forward to a great future!
The most powerful marketing tactics available are those which are used in your “Educational Marketing”
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