I started sharing information that I gathered regarding this incredible cleaning industry that we are a part of during the early 1960’s.
While I have learned much over the years, most of the really important things I have learned have been about people, especially in our industry.
One of the almost unbelievable facts I have learned is that:
Stubborn Beliefs Are More Damaging Than Ignorance!
On the one hand, I found that if I share a new business or technical skill that you hadn’t previously known, you are most likely to adopt and use it.
But on the other hand, if you have already developed a stubborn, steadfast belief that is now absolutely wrong because of advances in today’s technology, or it is simply outdated and wasteful . . .
You are absolutely far less likely to change!
Your mind is closed and tends to remain closed!
It is a fact: No improvement can reasonably be expected by a person who has walled himself off from updated knowledge, logic and reason.
My experience has been that nothing is more frustrating than dealing with a closed-minded person. They seem somehow to be gifted with stubbornness. Of course I am well aware that there are many forces that can cause a person to be closed-minded: It could be pride or arrogance. Or it could be some painful past experience, or even ignorance. But I guarantee that it will be damaging to your business!
So, Let Me Share This Caution With You:
We all have to try carefully not to limit our minds according to our own current understanding. And, we must accept the reality that our knowledge will not always be enough and that we need to open ourselves to trusted resources who have the additional knowledge and understanding that can help us.
On the other hand, finding such trusted resources is not so easy! You must determine who is a trusted resource and who is simply a product pusher. While all industry suppliers have a resposibility to make you aware of the products they carry, you will find that the “trusted resource” goes much, much farther.
There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. On the other hand, some suppliers are key, trusted resources. They are authoritative and influential on certain (or many) subjects. The go-to person. But, they aren’t some “guru” on the mountain. They are approachable, friendly, helpful, and visible. (Oh, and by the way, they still make a decent living as well.)
Jim Pemberton and myself (Lee Pemberton), work hard every day to be considered your trusted resource.