Many of you complain that a post card isn’t long enough to sell your services, and I have to say that you are absolutely right – it isn’t.
It Was Never Intended To Be!
The ONLY job of the post card is to make the reader contact YOU by phone or your website and take an action . . . but, YOU sell your services. However, to make that happen, you really need an outrageous offer, like something that is both FREE and Valuable!
You need some crucial information that the prospect or customer needs so badly that they would call and ask for it, or sign up for it online!
I recommend a FREE informational booklet, or E-Book download. They’ll call or go online for that, . . . if you can just make it sound interesting enough.
Offer Information about how they can easily resolve an urgent want, satisfy a serious need. It’s must be something your knowledge, products and services can do for them.
How About A Really Catchy Title?
Maybe a title with the number of ways the readers can solve a most pressing problem?
“How To Solve Your 3 Biggest Carpet Appearance Headaches.” . . .or . . . How about “FREE BOOKLET Shows You 3 Ways to Permanently Eliminate Doggy Odors …!”
Yes, even better! Just fill in the blank part yourself—with exactly what your customers are looking for.
Solve a specific problem:
Just “Call or visit our website Now for Your FREE Booklet!” (Don’t forget to tell readers exactly what you want them to do. “Call now and get…”)
Booklets are cheap to produce, easy to change, inexpensive to mail, and even cheaper in a digital format. These can make excellent giveaways that your customers will hold onto for years if you provide valuable information. And they’ll call if you can hit the title on the money by offering information your readers really want. Spotting & Cleaning tips are universally powerful!
You see, it’s the TITLE of the E-Book or booklet that makes it valuable, irresistible for the reader, and triggers a contact. It’s not really the booklet itself—just the title.
People call just because of the title. They really don’t see the E-Book or booklet until later. By that time, the FREE Information title, and the post card have done their job.
- Get your post card through the first round of disposal by having a super-compelling headline, tightly written sub-headlines, and outstanding graphics.
- Get the objective right: The objective of the post card isn’t to sell your service, it’s to generate a phone call or a website visit.
- Make the phone ring or generate email responses by offering something irresistible & FREE!
- FREE informational E-Books work really well.
- The title generates the call. The title owns 100% of the responsibility of driving the reader to the phone or your website. The better the title = the more contacts.
- Finally, when the phone rings or a website visit occurs, YOU sell your service.
- Make an outrageous GUARANTEE!
The better your graphics, the better your headline, the more people read your post card. The more readers, the more opportunities you have to offer something for FREE. The better your free offer as determined by the title of your free E-Book or booklet, the more contacts you receive. The more contacts, the better the post card worked, the more business you’ll enjoy.
(incase you missed this special offer in our Cleantip #51)
An outstanding advertising specialist in our industry, John Braun, who really understands the power of this marketing concept, has just written an outstanding 12 page report exclusively for his customers, titled:
“How Any Cleaning Company Can Double Their Business with Postcards”, and has graciously allowed me to offer our readers a copy at no charge for a limited time.
Go get it now!