Thoughts From Lee
Educators today teach that what we hear – we forget – what we see – we forget, but what we see and hear, we remember.
And since we all certainly rely on good communication to build our businesses, the following little tidbit of information should be of great interest to you. . .
Like it or not, print media, television, on-line, plus mobile and social media are all now vital components of any marketing program.
When it comes to making an impact, seeing certainly is better than hearing but not being seen at all is even worse.
The problem with using electronic media today is that most of it is never seen at all by the prospects we are looking for! It is relatively inexpensive and in some cases even free, but if it is not seen, it’s worthless!
Also, there is a general misconception or myth in the business world that customers are tech savvy. Unfortunately, that is just not true! In fact, only a small percentage of the population actually is tech savvy. Just because they have a cell phone doesn’t make them a “techie”.
On the other hand, almost everyone can read and understand a postcard.
Print still has power and don’t forget it!