In 2012, we appear to be undergoing a shift from a business-to-consumer marketplace to a consumer-to-business and consumer-to-consumer marketplace—where buying and selling of products and services is increasingly driven by consumers themselves. To me it is like an out of control – unstructured “Word of Mouth” marketplace on steroids! The so called “Arab Spring” and “Occupy Wall Street” are examples that I see of this type of conduct.
Good or not so good, this is happening because of the incredible ability today of consumers to communicate immediately with each other in massive volume.
All of this is having an effect on your business and your marketplace.
We, as service deliverers, are facing serious, but as of yet, unknown changes! read more
Jim Pemberton’s CleanChat Blog article today reveals his observations regarding the sale of carpet & fabric protection services.
Here is what I see superficially as other major contributors:
* Add-ons are no longer a “slam dunk” aftersale profit builder!
– Consumers now demand good reasons to make these additional investments.* “Poor” or “Perceived Poor” results in the past are coming home to roost!
– Caused by combinations of inadequate cleaning, preparation, overpromising & underdelivery.
Check out Jims blog:
http://www.jimscleanchat.com/protector-sales-declining/
